About nuordinary: a strategy, marketing and technology partner in Canada
We tell you the truth. Then we help you move.
nuordinary is a Canadian strategy, marketing and technology partner built around one idea: movement. We work with established businesses, healthcare practices, manufacturers and nonprofits that have outgrown the way they work. We find the truth about where they are, look at the whole business together, and move what matters first.

Most businesses don’t need another vendor.
Fig. 01. The John McDonald Block, St. Marys, Ontario. Credit
They need someone capable of understanding the bigger picture: the relationship between the brand, the website, the marketing, the technology and the way the business actually operates.
Everything affects everything else. We look at the connections, then tell you which one to move first.
How we show up.
01
Honest.
We say the true thing first, even when it isn’t what you hoped. Sometimes your leads aren’t the problem. Your follow-up is.
02
Connected.
We see how marketing, operations, technology and people affect each other. A strategy that can’t survive inside the business isn’t a strategy.
03
Always moving.
Every conversation ends with a next step, not only a document. We measure what changed, then ask: Where next?
The people behind nuordinary.
Kirk Nelson
Founding partner