Decision visibility: how AI finds, shortlists and recommends a business
Being found isn’t the same as being chosen.
Decision visibility is a Field Notes series by Kirk Nelson of nuordinary. Each note asks one question about how AI assistants research for customers, from understanding what a business does to making the shortlist, and ends with a question or test any business owner can use today.
The notes, in order
What happens when I ask AI to find that person?Decision visibility · No. 01 · Draft for reviewWould AI understand what I actually do?Decision visibility · No. 02 · Draft for reviewWould I make the shortlist?Decision visibility · No. 03 · Draft for review
What would AI need to recommend me?No. 04 · Planned
What happens when the customer doesn’t click?No. 05 · Planned
What happens when AI books the consultation?No. 06 · Planned
What happens when AI evaluates your competitors?No. 07 · Planned
What happens to SEO when the customer stops searching?No. 08 · Planned
What happens to advertising when AI makes the shortlist?No. 09 · Planned
Does your website have two audiences?No. 10 · Planned
Could your competitor be easier for AI to understand?No. 11 · Planned
Can machines understand why they should choose you?No. 12 · Planned