AI search visibility: AEO and GEO for Canadian businesses

When someone asks AI who to call, be the answer.

nuordinary helps organisations get found, understood and recommended by AI search: Google’s AI Overviews and AI Mode, ChatGPT, Gemini, Perplexity, Claude and Copilot. This is answer engine and generative engine optimisation, built on clear facts, readable pages, consistent profiles and content worth citing.

A bearded man in a control room looking past the camera, lights blurred behind him — Fig. 01. An operator at work in the control room of the Very Large Telescope, Chile. Credit

The shortlist is being written for you. Are you on it?

More people now ask an AI assistant who to hire, which product to buy or where to go. The answer is a few names and a reason for each. If you’re not one of them, you never hear about the lost enquiry.

AI search engines build those answers from what they can find and trust: your website, your profiles, directories, reviews, news and what other people say about you.

We call the goal decision visibility: being found, understood, considered and recommended. It can be measured, so we measure it, before we start and every month after.

What you get

01
A baseline: what AI search says about you and your competitors today.
02
Site fixes so AI crawlers can read your pages, including robots.txt and structured data.
03
One consistent set of business facts across your site and profiles.
04
Content that answers the questions people ask AI, clearly and specifically.
05
Listings and mentions on the sources AI engines rely on.
06
A monthly prompt test across the major AI engines, scored and reported.

Two hands kneading dough on a floured table — Fig. 02. Kneading dough. Credit

Is this right for you?

A good fit if

You want to know what ChatGPT or Gemini says about you.
Competitors are being recommended and you aren’t.
You’ve invested in SEO and want it to carry into AI search.

Not the right fit if

You want a trick that makes AI say what you want.
You won’t keep your business facts consistent.

Pricing

How pricing works

Every engagement starts with the truth about where you are and what you’re trying to change. Then you get the scope and the price in writing before any work starts: a defined project, a monthly arrangement or a mix of the two. You only pay for what the outcome needs.

Search work follows the same six moves as everything nuordinary does: See, Define, Map, Build, Move and Next. We measure the movement, not the activity, and when the work is done we ask: Where next?

Want a number before we talk? Tell us a little about your business, pick what you need and see an estimate in a few minutes.

Get an estimate

Questions

What are AEO and GEO?

AEO, answer engine optimisation, makes your content easy for search and AI to lift as a direct answer. GEO, generative engine optimisation, improves how often and how accurately AI tools mention and recommend you. nuordinary treats them as one piece of work.

Is AI search different from SEO?

It builds on SEO rather than replacing it. Google’s AI features use Google’s normal index, and other AI engines rely on their own crawlers and the wider web. Strong SEO, clear facts and earned mentions help in all of them.

Do we need an llms.txt file?

It’s optional. There’s no evidence yet that it changes how AI engines treat a site, so nuordinary treats it as a low priority next to the things that clearly matter.

How do you measure AI visibility?

We run a fixed set of real prompts in ChatGPT, Gemini, Perplexity, Claude, Google AI Mode and Copilot each month, and score whether you’re mentioned, how accurately and in what position. Bing Webmaster Tools also reports Copilot citations.