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Landing page design for campaigns and ads

One page. One audience. One next step.

nuordinary designs and writes landing pages for campaigns, paid ads, events and launches. Each page is built for one audience and one action, written around what that visitor needs to believe, fast on a phone, tracked properly and tested, so your ad budget turns into enquiries rather than bounces.

Three people waiting against the tiled wall of Bathurst Station
Fig. 01. Waiting for the train, Bathurst Station, Toronto. Credit

Sending ads to your home page is expensive.

Someone clicks an ad about one thing and lands on a page about everything. They look for what they were promised, don’t see it and leave. You paid for that click.

A landing page keeps the promise the ad made. It speaks to one kind of visitor, answers their questions in order and asks for one thing.

We write the page first, design it around the copy and track every step, so you know which campaign brought which result.

What you get

  1. 01

    A short brief: the audience, the offer and the one action.

  2. 02

    Copy built on the customer’s problem, your plan and what’s at stake.

  3. 03

    Design for phones first, matched to your brand.

  4. 04

    Forms that ask only what you need.

  5. 05

    Tracking from ad click to enquiry, with consent.

  6. 06

    A thank-you page and follow-up that keep the momentum.

A lit streetcar crossing an empty intersection at night under overhead wires
Fig. 02. A streetcar at Spadina and King, Toronto. Credit

Is this right for you?

A good fit if

  • You’re running or planning paid ads.
  • You have a launch, event or offer that deserves its own page.
  • Your current campaign pages don’t convert.

Not the right fit if

  • You haven’t defined an offer or an audience yet.
  • You want one page to speak to everyone.

Pricing

How pricing works

Every engagement starts with the truth about where you are and what you’re trying to change. Then you get the scope and the price in writing before any work starts: a defined project, a monthly arrangement or a mix of the two. You only pay for what the outcome needs.

Web work follows the same six moves as everything nuordinary does: See, Define, Map, Build, Move and Next. We measure the movement, not the activity, and when the work is done we ask: Where next?

Want a number before we talk? Tell us a little about your business, pick what you need and see an estimate in a few minutes.

Get an estimate

Questions

What’s the difference between a landing page and a website page?

A website page helps visitors explore. A landing page is built for one audience arriving from one place, with one action to take. Fewer choices usually means more people take that action.

How many landing pages do we need?

One per distinct audience or offer. If two campaigns speak to different people, they usually deserve different pages.

Can you build the landing page on our existing website?

Usually. nuordinary can build within your current site or platform, or as a standalone page when speed or testing needs it.

Do you plan the ads as well?

Yes. nuordinary plans the ad strategy, writes the creative and sets up tracking, and the landing page and the ads are planned together.

Web designA website should do a job, not just look the part. EcommerceMake buying from you the easy part. Conversion rate optimisationGet more from the visitors you already have. All of WebMake the digital experience earn its place.

Often paired with

PPC and Google AdsPay for clicks that turn into customers. Lead generationBetter leads, not just more of them. Social mediaBe worth stopping for.

Industries

Business Healthcare Manufacturing Nonprofit

Places

London, Ontario Toronto Mississauga Ottawa Hamilton Waterloo Region Brampton Vancouver Calgary Edmonton Halifax · and organisations anywhere in Canada

Tell us what you’re trying to change. Let’s find the first move.

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