PPC and Google Ads management

Pay for clicks that turn into customers.

nuordinary plans, builds and keeps improving Google Ads and pay-per-click campaigns for Canadian businesses, healthcare practices, manufacturers and nonprofits. We set up conversion tracking first, target the searches that lead to real enquiries, write ads and landing pages that match, and report on cost per result.

A street corner on King Street West at night, a lit Victorian building between towers, a few people crossing — Fig. 01. King Street West at night, Toronto. Credit

Most ad accounts can’t say which clicks made money.

Ads are easy to switch on and easy to waste: broad keywords, no negative keywords, every click sent to the home page and no tracking beyond the click itself.

So the account reports clicks and impressions, and nobody can tell which campaigns brought customers.

We start by fixing measurement, so every enquiry, call or sale traces back to the ad that started it. Then the budget goes where the results are.

What you get

01
An audit of your current account, if you have one.
02
Conversion tracking for forms, calls and sales, with consent.
03
Campaign structure built on the searches that lead to business.
04
Ads written to match the search and the landing page.
05
Landing pages built for the campaign.
06
Ongoing optimisation, and a regular report on cost per result.

Three people waiting against the tiled wall of Bathurst Station — Fig. 02. Waiting for the train, Bathurst Station, Toronto. Credit

Is this right for you?

A good fit if

You run Google Ads and can’t tell what they return.
You need enquiries quickly while SEO builds.
You’re a charity that may be eligible for Google Ad Grants.

Not the right fit if

Your budget is too small to learn anything. We’ll tell you if it is.
You want ads pointed at a page that doesn’t convert, and to keep it that way.

Pricing

How pricing works

Every engagement starts with the truth about where you are and what you’re trying to change. Then you get the scope and the price in writing before any work starts: a defined project, a monthly arrangement or a mix of the two. You only pay for what the outcome needs.

Marketing work follows the same six moves as everything nuordinary does: See, Define, Map, Build, Move and Next. We measure the movement, not the activity, and when the work is done we ask: Where next?

Want a number before we talk? Tell us a little about your business, pick what you need and see an estimate in a few minutes.

Get an estimate

Questions

How much should we spend on Google Ads?

Enough to get meaningful data in your market, which depends on how competitive the searches are. nuordinary estimates it from real keyword costs before you commit, and tells you plainly if the budget is too small to work.

What does a Google Ads agency do that we can’t?

Mostly it’s time and discipline: tracking set up properly, careful keyword and negative keyword work, ads and landing pages that match, and attention every week. You can do it yourself if you have the hours.

Can you help with Google Ad Grants?

Yes. Eligible Canadian charities can get free Google search advertising through Google Ad Grants. nuordinary helps with eligibility, setup and the rules for keeping the grant active.

Is PPC the same as Google Ads?

PPC means pay-per-click: any advertising where you pay when someone clicks. Google Ads is the biggest PPC platform. Microsoft Ads, on Bing, is another, and it reaches a different group of searchers.