Lead generation for B2B and local businesses

Better leads, not just more of them.

nuordinary builds lead generation for established businesses, manufacturers and healthcare practices that need a steady flow of the right enquiries. We connect the parts that usually work apart, from search, ads and content to forms, follow-up and the CRM, so you can see each lead from first click to closed sale.

A machinist in a white coat working at a metal lathe in a workshop — Fig. 01. Working on a metal lathe, Nottingham Hackspace. Credit

Leads aren’t the problem. What happens to them is.

A form comes in on a Friday night and gets a reply on Tuesday. A quote request sits in someone’s inbox. A lead from an ad and a lead from a referral get the same treatment, or none.

Most businesses that think they need more leads first need to stop losing the ones they get.

We build the whole path: how people find you, what convinces them, how they get in touch, how fast you respond and how you follow up. Then we increase the flow.

What you get

01
A review of where leads come from today, and where they’re lost.
02
Lead sources planned: search, ads, content, referrals and partners.
03
Landing pages and forms built to convert.
04
Fast follow-up: instant replies, routing and reminders.
05
CRM setup, so every lead has an owner and a status.
06
Reporting on cost per lead and cost per customer, by source.

A man crossing the streetcar tracks at Church and King, talking on his phone — Fig. 02. Church and King, Toronto. Credit

Is this right for you?

A good fit if

You need more qualified enquiries, quotes or bookings.
Leads arrive by phone, email and forms, and nobody tracks them all.
You sell to businesses with long decisions and several people involved.

Not the right fit if

You want to buy contact lists.
You can’t handle more leads yet. That’s a systems problem first.

Pricing

How pricing works

Every engagement starts with the truth about where you are and what you’re trying to change. Then you get the scope and the price in writing before any work starts: a defined project, a monthly arrangement or a mix of the two. You only pay for what the outcome needs.

Marketing work follows the same six moves as everything nuordinary does: See, Define, Map, Build, Move and Next. We measure the movement, not the activity, and when the work is done we ask: Where next?

Want a number before we talk? Tell us a little about your business, pick what you need and see an estimate in a few minutes.

Get an estimate

Questions

What counts as a good lead?

One that matches the customer you want, has a real need and can make a decision. nuordinary defines it with you at the start, so campaigns aim for quality, not just volume.

Is cold email allowed in Canada?

Not without consent. Canada’s Anti-Spam Legislation (CASL) requires consent for commercial email. Implied consent covers some cases, such as an existing business relationship or a published business address where your message is relevant to the person’s role. Get advice before relying on it. nuordinary builds lead generation that earns permission rather than buying lists.

How quickly should we respond to a lead?

As fast as you can, ideally within minutes during business hours. A slow reply is one of the most common reasons leads go cold, so we often automate the first response.