Social media marketing agency for Canadian businesses

Be worth stopping for.

nuordinary plans and runs social media for established businesses, healthcare practices, manufacturers and nonprofits. We choose the platforms your audience actually uses, build content around what they care about, run paid social where it pays, and measure what it does for the business, not only likes.

A row of brick storefronts on the main street of St. Marys, Ontario — Fig. 01. The John McDonald Block, St. Marys, Ontario. Credit

Posting every day isn’t a strategy.

Plenty of businesses post faithfully and hear nothing back. The content is about the business, written for the business, on every platform at once.

Social works when it’s about the audience: their questions, their world, the people behind your work. And when it’s on the two or three platforms they actually use, not all of them.

We plan it as part of your marketing, with a clear job for each platform, and tie it back to enquiries, bookings, donations or hires.

What you get

01
A social strategy: platforms, audience, content themes and goals.
02
A monthly content calendar, planned ahead.
03
Content: posts, short video, carousels and stories, in your voice.
04
Paid social on Meta, LinkedIn or TikTok where it fits.
05
Community management, if you want it.
06
Regular reporting tied to business results.

A lit streetcar crossing an empty intersection at night under overhead wires — Fig. 02. A streetcar at Spadina and King, Toronto. Credit

Is this right for you?

A good fit if

You post regularly but see no business result.
You need LinkedIn to work for B2B sales or recruitment.
You want paid and organic social planned together.

Not the right fit if

You want follower counts as the main goal.
You can’t give us access to the people and places behind the work.

Pricing

How pricing works

Every engagement starts with the truth about where you are and what you’re trying to change. Then you get the scope and the price in writing before any work starts: a defined project, a monthly arrangement or a mix of the two. You only pay for what the outcome needs.

Marketing work follows the same six moves as everything nuordinary does: See, Define, Map, Build, Move and Next. We measure the movement, not the activity, and when the work is done we ask: Where next?

Want a number before we talk? Tell us a little about your business, pick what you need and see an estimate in a few minutes.

Get an estimate

Questions

Which social media platforms should we be on?

The ones your audience uses for the decision you want them to make. For B2B and manufacturing that’s often LinkedIn; for local businesses and practices, Instagram and Facebook; TikTok for some younger audiences. nuordinary recommends two or three, not all of them.

Do you create the content, or do we?

Either, or both. nuordinary can produce everything, or plan and edit what your team captures. Real photos and video of your people usually perform better than stock.

Can healthcare practices use social media safely?

Yes, with care: no patient information or identifiable stories without written consent, no claims your regulator wouldn’t allow, and comment moderation planned in. We follow the advertising rules of your college or regulator.

How do you measure social media?

By what it does for the business: enquiries, bookings, sign-ups, donations, applications or website visits that convert. Reach and engagement are tracked too, but they aren’t the goal.