Branding agency in Canada: brand strategy, identity and design
Become easier to understand.
nuordinary helps established organisations become easier to understand and easier to choose. Our brand work covers the strategy behind what you stand for, the identity people recognise you by, and the words and design that carry it, all built from what your business actually is.
A brand isn’t a logo. It’s what people understand about you.
When customers can’t tell what you do, who it’s for or why you’re different, they fall back on price, or on whoever they heard of first.
Most businesses that need brand work haven’t lost their way. They’ve grown, and the brand didn’t grow with them. The name still fits. The story doesn’t.
We start with what’s true about the business, then make it clear. The identity comes after the thinking, not before.
Inside Brand
Is this right for you?
A good fit if
- Your business has grown past the way it looks and sounds.
- You’re merging, renaming, launching something new or entering a new market.
- Customers like you once they know you, but too few get that far.
Not the right fit if
- You want a new logo by Friday without talking about the business.
- You want a look borrowed from someone else’s brand.
Pricing
How pricing works
Every engagement starts with the truth about where you are and what you’re trying to change. Then you get the scope and the price in writing before any work starts: a defined project, a monthly arrangement or a mix of the two. You only pay for what the outcome needs.
Brand work follows the same six moves as everything nuordinary does: See, Define, Map, Build, Move and Next. We measure the movement, not the activity, and when the work is done we ask: Where next?
Want a number before we talk? Tell us a little about your business, pick what you need and see an estimate in a few minutes.
Questions
What’s included in brand work at nuordinary?
Strategy, messaging, identity and the applications you need, from the website to signage. Some organisations need all of it; others need clearer messaging or a refreshed identity. We work out which first.
Do you work with existing brands?
Yes. If your brand is strong, nuordinary keeps what works and fixes what doesn’t. If it needs a refresh, we audit it first and agree what stays, what changes and what retires.
How do you avoid a brand that looks like everyone else’s?
By starting with what’s actually true and different about your organisation and designing from that, not from trends or templates.
The other capabilities
Industries
Business Healthcare Manufacturing Nonprofit
Places
London, Ontario Toronto Mississauga Ottawa Hamilton Waterloo Region Brampton Vancouver Calgary Edmonton Halifax · and organisations anywhere in Canada