Business, marketing and growth strategy for Canadian organisations
Know what you’re solving before you start solving it.
nuordinary’s strategy work starts with where your organisation is today and where you want it to be. We look at the business, the market, the customers and the numbers, then set out what needs to change first, what can wait and what each step should move.
Most plans fail before they start. They answer the wrong question.
A business decides it needs a new website, more ads or an AI tool, then builds a plan around the decision it already made. The plan is fine. The question was wrong.
Strategy is the work of finding the right question. What are you actually trying to change? What’s in the way? What would make the biggest difference, and what would only make you busier?
The answer might be marketing. It might be pricing, operations or the way customers are served. Whatever it is, you’ll know why, and you’ll know what to do first.
Inside Strategy
Is this right for you?
A good fit if
- You’ve built something that works and want to know what it could become.
- You’re about to spend real money on marketing, a website or technology and want to be sure it’s the right spend.
- Your team is busy, but the business isn’t moving the way it should.
Not the right fit if
- You want a document to file, not decisions to act on.
- You’ve already decided the answer and want someone to agree with it.
Pricing
How pricing works
Every engagement starts with the truth about where you are and what you’re trying to change. Then you get the scope and the price in writing before any work starts: a defined project, a monthly arrangement or a mix of the two. You only pay for what the outcome needs.
Strategy work follows the same six moves as everything nuordinary does: See, Define, Map, Build, Move and Next. We measure the movement, not the activity, and when the work is done we ask: Where next?
Want a number before we talk? Tell us a little about your business, pick what you need and see an estimate in a few minutes.
Questions
What does a strategy engagement with nuordinary produce?
A short written plan you can act on: where you are, where you’re going, what needs to change and in what order, and how you’ll know it’s working. Not a long report that sits on a shelf.
How is nuordinary different from a management consultancy?
nuordinary writes the strategy and can also build what it calls for: brand, website, marketing, search, AI and systems. The plan is written for the business as it really is, by people who can be accountable for carrying it out.
Do we need a strategy before marketing?
Not always a long one. But every nuordinary engagement starts by understanding where you are and where you want to go, because that decides what work is worth doing.
The other capabilities
Industries
Business Healthcare Manufacturing Nonprofit
Places
London, Ontario Toronto Mississauga Ottawa Hamilton Waterloo Region Brampton Vancouver Calgary Edmonton Halifax · and organisations anywhere in Canada