Growth strategy for established businesses in Canada

Growth that doesn’t depend on working harder.

nuordinary helps established organisations plan growth the business can actually carry. We work out where the next revenue or impact should come from, what the business needs to support it, and how to grow without the owner, the team or the customer experience paying for it.

A hand pressing sandpaper along a wooden board — Fig. 01. Sanding a board by hand. Credit

Growth breaks things.

More customers means more calls, more quotes, more orders, more staff and more mistakes. Plenty of businesses win the growth they wanted and then struggle to deliver it.

A growth strategy plans both sides: where the growth comes from, and what has to change inside the business so it holds.

That might be a new market, a new offer, a better price, more of the right customers or more from the customers you already have. It’s almost always better systems behind them.

What you get

01
Where growth is realistic: markets, offers, customers and prices.
02
The numbers behind it: what you need, what it costs and what it returns.
03
The capacity it needs: people, processes and systems.
04
The marketing and sales changes to bring it in.
05
The risks, and what you’ll watch to catch them early.
06
A staged plan, so you grow in steps you can absorb.

A long, empty hospital corridor with a dark rail running along the wall — Fig. 02. A hospital corridor, second level. Credit

Is this right for you?

A good fit if

You’ve hit a ceiling and know the next level needs a different approach.
You want to grow without the owner working more hours.
You’re a manufacturer looking at new markets, or a practice looking at a new location.

Not the right fit if

You want growth at any cost.
You want a promised number before anyone has looked at the business.

Pricing

How pricing works

Every engagement starts with the truth about where you are and what you’re trying to change. Then you get the scope and the price in writing before any work starts: a defined project, a monthly arrangement or a mix of the two. You only pay for what the outcome needs.

Strategy work follows the same six moves as everything nuordinary does: See, Define, Map, Build, Move and Next. We measure the movement, not the activity, and when the work is done we ask: Where next?

Want a number before we talk? Tell us a little about your business, pick what you need and see an estimate in a few minutes.

Get an estimate

Questions

What’s the difference between growth strategy and marketing strategy?

Marketing strategy decides how to reach and win the right customers. Growth strategy is wider: where growth should come from in the first place, and what the business needs to change to carry it. Marketing is one part of it.

Can nuordinary guarantee growth?

No, and be wary of anyone who does. nuordinary sets clear measures at the start, so you can see whether the business is moving and change course if it isn’t.

Does growth always mean more customers?

No. It can mean better customers, higher prices, more from existing customers, a new offer or a new market. Sometimes the fastest growth comes from doing less, better.

Do nonprofits use growth strategy?

Yes, though growth is usually measured in reach, support and impact rather than revenue. The thinking is the same: where the next growth comes from and what the organisation needs to sustain it.